In 1996, the main cornerstone from the social media was brought. Probably the most exciting and sensational social media channels evolved as time passes. The social media hit the truly amazing strides using the launch of Facebook, LinkedIn, MySpace and Friendster. Although around about ten years ago some have anticipated the social trend like a passing fad although some announced it as being a brand new wave for that companies.
But from beginning to the current occasions, within the race of obtaining a bit of a social cake, lots of platforms have popped up and died rapidly since they’re not able to obtain the optimum users list.
For example, the Facebook rule the social realm with active 1590 million users and WhatsApp has received 7% from the share of the market within the shortest time.
Meanwhile, the social platform has produced an essential place and deeply ingrained into people’s lives, and today, it’s constantly scoring at the top of gaining huge user traction.
But, there are just a couple of apps which have earned maximum attention plus they continuously doing this from the moment they’ve launched.
There’s an issue. Why only a couple of platforms are progressing and rest have achieved a reliable condition? May be the social media market has matured? This is actually the answer.
The emergence and decaying of the amount of social apps through the years hinder the consumer to test both your hands on newly discovered apps. Also, there’s an uncertainty of once the downloaded application reduces, making you rely on just individuals apps which are on top.
A couple of stats to talk about:
– 8 in 10 online users globally visit/use social systems on their own cellular devices.
– Around one in every 3 minutes spent on the internet is dedicated to social media and messaging.
– 56 percent from the online adults use several from the five social platforms- Facebook, Twitter, LinkedIn, Instagram and Pinterest.
The impressive details result in the companies with each other tap the social power and advanced technology for social media marketing activities to develop the company by a lot.
Let us see in which the companies are heading towards within the social world:
– An upswing of mobile era
The unparalleled development of the traveling with a laptop has entirely altered the way in which people connect to the social platforms and communicate. You are looking at no real surprise by using improved mobile usage, the rise in the social media users has additionally observed.
Instagram has gotten 20 billion images from the moment the mobile application is developed.
The companies will also be making use of the atmosphere to boost the company awareness, the help they provide and allure the mobile social users that are curious about their professional services on-the-go.
– The actual-time interactions
Obtaining the details about what’s had happened on the planet with the newspaper has turned into a factor of history. Now, people have confidence in finding the information right now it takes place. The SMM is playing an important role to disseminate the data.
The social media users think it is simple to share the recording on mobile which makes any news go viral within seconds. Companies are monetizing at high leveraging the strength of live streaming and video features the leading social apps offering.
– AR and VR- the emerging technologies
The social platforms have understood that integration from the emerging technologies are the best way to keep exciting and enthralling the present users and catch more eyeballs.
The offer that Facebook sealed in 2014 with Oculus VR Company and also the implementation of Augmented reality through the Yelp would be the great types of it.
Both technology is really growing to be a blockbuster within the social space with the development of immersive audio-visual experience.
– Putting a bid over wearable technology
To allow you interact and feel the social media inside a brand-new form, the social channels take one step further towards hands-free technology using the emergence of wearable technology. The arrival of recent interfaces like- Smart glass, Smartwatch, Smart TV and much more in the future later on will remain towards the top of the social trends.
The current from the social channels is very exciting also it seems as though after embracing cutting-edge technology, all of the sci-fis will become reality. But, the timeline can’t be set because the experimentation using the technology would bring good results or get unsuccessful.