Did you just create your own laundry business? Congratulations! You’re well on your way to success as long as you put in the time and hard work. But even with the laundry industry booming amid the economy today, it may be difficult expanding your business without the proper strategies.
Sure, you can roll out the latest laundry equipment and laundry parts from places like Laundry Replacement Parts, but how is that effective when not many people know about your business? That’s where proper strategy planning comes along.
Here are a few tips to grow your business beyond investing in your tools, equipment, and alliance laundry parts.
- Host an event
Hosting an event in your laundry store is a fantastic way to get new customers into your business and encourage previous ones to return regularly. You can take advantage of laundry-based days and events, like Free Laundry Day or your store’s anniversary.
Many laundry businesses also find success with community-focused events too, like seminars or summer reading programs. Become more creative with the events you plan to hold, finding balance between what’s relevant to your industry and what interests your target market.
- Utilize Social Media
Did you know that about 223 million Americans use social media daily? Chances are, your customers are doing the same, using at least one social media platform. As you can see with your competitors, social media is a powerful business tool and an excellent way to reach new and loyal customers.
If you already have social media pages for your business, look for ways to improve your efforts, such as posting more relevant content consistently, dedicating more budget for social advertising, or trying a new platform. You can also utilize social media for customer service, answering people’s queries, reviews, and comments.
- Improve your exteriors
Just like anything else, first impressions are crucial. You only have mere seconds to make a positive impression on potential customers, which begin even before they walk into the store. That’s why you must tend to your business’ exteriors. Follow tips like:
- Ensure your signage is visible and shows an accurate representation of the brans.
- The parking area should be clear and clean.
- Trim the surrounding foliage, trees, and plants.
- Wash the store’s windows regularly so they are clear, bright, and everyone outside can easily see your store.
- Look into the lighting outside the store, replacing any burned out bulbs right away.
- Offer freebies, rewards, or giveaways
Everybody loves anything free, even you! Your customers want to feel that you appreciate their patronage, and you can do so by offering rewards and loyalty cards, raffle prizes, goodie bags, or coupons. There are so many other promotional efforts you can follow to get new and past customers entering your door.
We recommend giving away branded swag, like shirts and pens, which help increase your brand recognition among the local community.
Wrapping It Up
Grow your customer base and expand your business further with the tips mentioned above!