In Order To Make The Right Label Choices, You Need To Do Your Homework.

The correct labeling on any product can never be overstated, and in today’s modern world, people can be influenced greatly by the label choice, and by its design. As a manufacturer, you get limited opportunities to gain new customers, and if you get it wrong the first time, the likelihood of a potential customer picking up your product again, can be quite slim. Generally speaking, you will only get one chance to impress the customer, and so you need to make sure that you attach the right label to your product.

Here’s what you need to know.

Creating the right label is not a straightforward process, and you can’t just walk into your printing supplier, and order some label sticker printing (called พิมพ์สติ๊กเกอร์ติดสินค้า in Thai)without some considerable thought. Don’t just rush to design your label, take the time to think about what it is that you want to put on there, and think about how it is going to influence the customer’s choice. There are some essential things that you need to do, and we will cover just a few of them here today.

  1. Research your market – There are certain government regulations regarding labeling, that need to be followed. There may be a certain minimum font size regulation required, in order for people to be able to read the contents of your label. 
  1. Talk to your customers – You won’t know exactly what you need to put on your labels, until you actually talk to your current and potential customers. These are the people whom you are aiming to sell your products, so their opinions really do matter. 
  1. Conduct surveys – You can perform high street surveys and questionnaires, or you can ask customers what they think online. You need to know if your label is providing the customers with all of the information that they require. 
  1. Test different designs – Once you figure out a few potential designs, then it is best to set up a focus group to see which one of the labels could be a potential winner. This will hopefully allow you to make a winning choice, and attach the right label to your product.

The right choice of labeling can make or break a product, it really is that important, so you need to get it right the first time. Once a customer has made up their mind, it can be very difficult to get them to pick up your product again later.

Neville Paulie

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