Crewe / Malmö, 4 June 2011. Bentley has opened a new door into the Scandinavian market. The British carmaker announced its partnership with the Swedish company Autoropa, which will be responsible for the market and will open a dealership and showroom in Malmö. Whilst sales commence immediately, a new Bentley sales and service facility including a workshop will open in September. Under the leadership of General Manager Filip Larsson Bentley Motors looks forward to a successful foothold in the Swedish market.
Autoropa is a company with a long and rich history, specializing in representing and showcasing Europe’s premier automotive companies. In May this year, the company opened its stunning new headquarters in Malmö where the new Bentley showroom will be located.
Thomas Kiesele, Operations Director Europe for Bentley Motors, says Autoropa is ready to meet the challenge. “We have chosen this Swedish partner because of its luxury car expertise, professionalism, many years of experience in the Swedish market and its strong marketing. We are sure they will meet Bentley’s high standards of sales and service. ”