Big Boys Toys to unveil a mix of eclectic and never-seen-before gadgets

Dubai, November 13, 2012: Big Boys Toys – the UAE’s most anticipated premier luxury lifestyle exhibition, which is also known as the ‘The Ultimate Playground’ in the Middle East, will exhibit some of the world’s coolest and equally unique gadgets at the upcoming show in January. Living up to its well-earned reputation, the fourth edition promises to take visitors on an unforgettable adrenaline fuelled ride.

Initially organized for a male audience, the event has become increasing popular with women and families looking for an astounding array of funky gadgets and unique innovations that create an exciting entertainment experience.

As part of the upcoming show, Merlin Digital will be participating for the second time displaying the Al Dynamics Robotstep, a self-balancing robotic personal mobility Electronic Vehicle that can go up to 20.5 km/h. Also on display at the exhibition will be the android and Iphone 5 pocket projectors that permit users to share their smartphones’ display directly to a large cinema quality projection using the cinema-standard DLP technology from its array of latest and exclusive products. The itheatre that digitally creates a cinema screen experience for movie buffs and video-gamers will also be showcased.

“For 15 years now, Merlin has gone beyond imagination and technology to create magic through their innovative products, and there is no better exhibition platform than the Big Boys Toys to amaze people with our latest UAE-formed leading-edge gadgets,” said Mr. Rohit Bachari, Director of Merlin.

For the most adventurous visitors looking for adrenaline fuelled entertainment; the 2013 edition will also introduce interactive experiences like the Bounce LE – a new urban jumping activity and the Subwing’s flying underwater experience to name a few.

“The fourth edition is likely to be the most exciting show so far as we will present a mind-blowing line-up of new and exciting products never seen in the UAE before,” said Biju Jayaraaj, CEO, Artaaj.  “We will provide visitors with a wide range of gadgets to amuse the most audacious and technology-addicts alike,” he added.

The fourth edition of Big Boys Toys will be held at Atlantis, The Palm, Dubai from 31st January to 2nd February, 2013, and will provide unique products from leading exhibitors across the full spectrum of Adventure, Aviation, Digital, Drive, Fashion, Lifestyle, Marine, Off Road, Sports Cars and Bikes and Wellness.                                                                     # # #

Tickets on sale now at:

Platinum List-

Ticketing Co-

Time Out Tickets-


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